Brevo vs MailerLite (2026): Priced by How Often You Send

Brevo and MailerLite both start free and both run automations on cheap plans, so the feature lists look alike at first. The price lists are what split them, because they don't charge for the same thing. Brevo charges for the emails you send in a month, and MailerLite charges for the subscribers on your list.

That makes the answer your list size multiplied by how often you write to it. A monthly newsletter to 10,000 people is 10,000 emails and a weekly one is about 43,000, which Brevo bills as two different steps, $69 and $97 on its Standard plan, while MailerLite's Comfort plan charges $89 for either.

Beyond price, they're after different jobs. Brevo wants to be the one account behind every message you send, from transactional email and SMS to WhatsApp on its top plan, with a sales CRM beside your campaigns. MailerLite is more about giving the newsletter itself a home, with a website, landing pages, paid subscriptions and digital products around the emails.

I've priced both plans with automation at 1,000, 2,500, 10,000 and 25,000 contacts, sending weekly and twice a week, and then gone through what each plan includes. If you're still torn by the end, three questions near the bottom pick one for you.

• Four list sizes, two sending rhythms
• Each plan matched to the job in the row
• Every price billed monthly, in US dollars

What each costs at 1,000 to 25,000 contacts

On a weekly newsletter MailerLite costs the same or less up to 10,000 contacts and Brevo costs less past that, and twice a week MailerLite costs less at every size I priced. The reason is that Brevo's price list has two dials and MailerLite's has one.

Brevo sells steps of emails a month, starting at 5,000, and each step also caps how many contacts you can store. The first three steps hold 500, 1,500 and 2,500 contacts, and from the 20,000-email step up you can store 500,000. MailerLite sells steps of subscribers, and its Comfort plan lets you send ten times your list each month.

I've set Brevo's Standard plan against MailerLite's Comfort because they're the cheapest plan on each side that automates for your whole list. A week works out at 4.33 sends a month, so a weekly newsletter to 1,000 people is about 4,300 emails.

For a weekly newsletter the line falls right at 10,000. MailerLite is $8 a month cheaper at 10,000, but one subscriber more moves you to its 15,000 step at $129, while Brevo's 50,000-email step still covers your sends at $97. Brevo stays ahead from there, $119 against $129 at 15,000 and $139 against $159 at 20,000, level at $179 each from about 23,000 up to 25,000, and $50 a month cheaper one subscriber later.

Twice a week, Brevo doesn't catch up. Its bill climbs with every send, and MailerLite's Comfort allows ten emails per subscriber a month, so two newsletters a week cost the same as one. Once a month it goes the other way. Brevo's Standard plan is $69 at 10,000 contacts against MailerLite's $89, and $79 at 25,000 against $179.

That rhythm is also where Brevo's own comparison page gets its savings, because it prices both platforms at one email a month. That's a fair comparison for someone who emails once a month. For anyone who writes every week it understates what Brevo costs.

The free plans, and Brevo's cheaper Starter plan

The two free plans suit different starts. Brevo's stores up to 100,000 contacts but sends 300 emails a day, so a list of 1,000 takes four days to mail once. Its automation covers up to 2,000 contacts, and Brevo's footer stays on your emails. MailerLite's free plan stops at 250 subscribers and 2,500 emails a month, with three automations, one website and one landing page, and its logo stays on too.

So a large list you only write to now and then fits on Brevo's free plan, and a small one starting from nothing gets more from MailerLite's, because the whole list goes out in one send and you get a site with it.

Brevo also has a paid plan below Standard. Starter is $17 a month at 1,000 contacts, $2 under MailerLite's Comfort, and it automates for up to 2,000 contacts. It keeps Brevo's footer unless you pay $12 a month more, and it has no A/B testing or landing page. For a small list that only needs a plain welcome series, it's the cheapest paid plan on either platform at that size.

A registered charity pays less on both: MailerLite takes 30% off its paid plans and Brevo takes 20%, and our nonprofits list sets out who can claim each.

What each plan includes

Brevo's Standard plan covers more channels and MailerLite's Comfort covers more of what a newsletter needs on the web. Once the price is settled, this is the table that tells you whether you'd be paying for a second tool on top.

Most rows go one way or the other, so the two sections below take each side on its own terms, starting with the channels Brevo puts in one place.

Brevo is stronger when email is one channel of several

Brevo's strength is that the newsletter is only one of the things it sends. Every Brevo plan, Free included, sends transactional email through its API and SMTP relay, so password resets, order confirmations and receipts leave from the same account as your campaigns, with the same contacts behind them. Those count towards your monthly email volume, which Brevo labels campaigns and transactional together.

SMS campaigns come with every plan too, paid for with credits priced by the country you're texting, and Brevo also sends transactional SMS through its API. WhatsApp campaigns are the exception, because they start on Professional, which begins at 150,000 emails a month for $499.

Then there's the sales side. Brevo's Sales Free package adds a sales CRM for one seat at no cost, and Sales Essentials is $31 a month. MailerLite has no CRM on its price list, and its transactional email lives in MailerSend, a separate account with its own bill. So if a shop's receipts, its text reminders and its newsletter should all come from one login, Brevo is the one built for that.

If that's how your business runs, start on Brevo's Standard plan. It's $97 a month at 10,000 contacts sent to weekly, the free plan covers you while you send fewer than 300 emails a day, and Brevo takes 10% off if you pay for the year.

Brevo

✓ Price last checked on 29 October 2026

Who it's for

Businesses that mail a big list weekly or less, or want receipts, SMS and the newsletter in one account. Past 10,000 contacts sent to weekly, Brevo's Standard plan costs less than MailerLite's Comfort.

• Free plan300 emails a day, stores 100,000 contacts
• AutomationUnlimited on Standard, 2,000 contacts on Starter
• Other channelsTransactional email and SMS on every plan
• Twice weekly at 10,000$139 on Standard

What Brevo gives everyone

• A free plan with no card needed, up to 300 emails a day
• Meetings to try for free, with paid bookings through Stripe

Verified on 29 October 2026

$97a month on Standard at 10,000 contacts, sending weekly

Brevo's own yearly price10% off when you pay for a year of Starter, Standard or ProfessionalShown on brevo.com on 29 Oct 2026.

My recommendations on Brevo's plans

Starting out? Start on Standard if every new contact should get a welcome series. At 10,000 contacts you're past Starter's 2,000-contact automation limit, and Standard drops Brevo's footer.

Growing or switching? Move to Professional, from $499 a month, when you want WhatsApp campaigns, popups or a team of up to 10.

Next to MailerLite's Comfort? At 10,000 sent to weekly, Comfort is $8 a month cheaper and adds 10 sites and paid newsletters, but sends transactional email through a separate MailerSend account. One subscriber past 10,000, Comfort costs $32 more than Standard.

Every plan includes email and transactional sending, the drag-and-drop editor, templates and forms.

View all 3 Brevo plans below EnterprisePriced at 10,000 contacts sending weekly (50,000 emails a month), billed monthly, in US dollars

Mirrored from brevo.com These are Brevo's own plans, prices and limits, as its pricing page showed them on 29 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on Brevo.

Starter $56a month Pick it if you mail the whole list but automate for only a small part of it. You get

• 50,000 emails a month
• Stores up to 500,000 contacts
• Automation for up to 2,000 contacts

Worth knowing

• Brevo's footer, unless you add $12 a month
• Email support

See Starter on Brevo Our pick to start Standard $97a month Pick it if you want automations for everyone and no Brevo footer. You get

• 50,000 emails a month
• Unlimited marketing automation
• A/B testing and 1 landing page

Worth knowing

• No Brevo footer
• 1 seat, $12 a month for each extra, up to 2

See Standard on Brevo Professional $499a month Pick it if you need WhatsApp campaigns or a bigger team. You get

• From 150,000 emails a month
• WhatsApp campaigns, popups and push
• 10 seats

Worth knowing

• Phone support

See Professional on Brevo

Send twice a week and the same list needs Brevo's 100,000-email step, $139 on Standard. Yearly billing is 10% less. · Checked 29 Oct 2026

Start on Brevo's Standard plan

The free plan needs no card, so you can test sending first.

Get Brevo for 10% less, paid yearly

you'll go to www.brevo.com

So Brevo suits the shop or service business that wants receipts, text reminders and the newsletter in one login, and the weekly sender with more than 10,000 contacts.

MailerLite is stronger when the newsletter needs a home

MailerLite treats the newsletter as the centre of a small business on the web. Comfort gives you 10 sites and landing pages between them, against one landing page on Brevo's Standard plan, so the signup page and a simple site for the business can both live where the list lives.

It also sells. Comfort and Power take paid newsletters and recurring subscriptions, which the free plan doesn't, and MailerLite says it keeps no commission on paid subscriptions beyond Stripe's own fees. Digital products and bookings come on every plan, one on Free, five on Comfort and unlimited on Power. Brevo's price list has nothing for selling a subscription or a download.

Comfort runs 50 active automations of up to 100 steps, which is plenty for a welcome series, a lead magnet and a few follow-ups, and three people can log in. Brevo's Standard plan has no cap on automations but one seat, with up to two more at $12 a month each. If you outgrow Comfort's caps, MailerLite's Power plan removes those caps, and the ten-sends-a-subscriber limit, for $129 a month at 10,000 subscribers.

If the newsletter is the centre of it all, start on MailerLite's Comfort plan. It's $33 a month at 2,500 subscribers and $89 at 10,000, your first 250 subscribers are free, and MailerLite takes 10% off if you pay for the year.

MailerLite

✓ Price last checked on 29 October 2026

Who it's for

Newsletters under 10,000 subscribers, anyone who sends twice a week, and creators who want a site and paid subscriptions beside the list. At 10,000 subscribers Comfort costs $8 a month less than Brevo's Standard sending weekly, and $50 less sending twice a week.

• Free plan250 subscribers, 2,500 emails a month
• Sends on ComfortTen times your list each month
• Sites and pages10 on Comfort, unlimited on Power
• Paid newslettersOn Comfort and Power

What MailerLite gives everyone

• A 14-day trial of the paid features
• A free plan for up to 250 subscribers

Verified on 29 October 2026

$89a month on Comfort at 10,000 subscribers

MailerLite's own yearly price10% off when you pay for a year of Comfort or Power upfrontShown on mailerlite.com on 29 Oct 2026.

My recommendations on MailerLite's plans

Starting out? Start on Comfort. It covers a weekly or twice-weekly newsletter at the same price and brings the sites, paid subscriptions and 50 automations.

Growing or switching? Move to Power, $129 at 10,000, when you send more than ten emails per subscriber a month, need more than 50 automations, or more than three people log in.

Next to Brevo's Standard? Brevo's Standard plan automates without a cap and sends transactional email and SMS from the same account, but it's priced by your sends, $97 weekly and $139 twice weekly at 10,000.

Every plan includes email campaigns, automations, signup forms, a landing page and 100+ integrations.

View all 2 MailerLite plans under 200 000 subscribersPriced at 10,000 subscribers, billed monthly, in US dollars

Mirrored from mailerlite.com These are MailerLite's own plans, prices and limits, as its pricing page showed them on 29 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on MailerLite.

Our pick to start Comfort $89a month Pick it if you send up to twice a week and want a site or paid subscriptions. You get

• 100,000 emails a month
• 50 automations
• 10 sites and 5 digital products
• 3 user seats

Worth knowing

• MailerLite logo removed
• Email support

See Comfort on MailerLite Power $129a month Pick it if you send more often, run many automations, or a team shares the account. You get

• Unlimited emails
• Unlimited automations, with multiple triggers
• Unlimited sites and digital products
• Unlimited user seats

Worth knowing

• Live chat and email support

See Power on MailerLite

The free plan stops at 250 subscribers. Yearly billing is 10% less. · Checked 29 Oct 2026

Start on MailerLite's Comfort plan

Try every feature free for 14 days, no card needed.

Save 10% on MailerLite, paid yearly

you'll go to www.mailerlite.com

That makes MailerLite the better start for a creator or small business that wants its signup page, a simple site and a paid newsletter beside the list, and for most lists you send to twice a week.

If charging readers is the main plan for your newsletter, it's worth seeing how the two platforms built for that compare in Kit vs Beehiiv.

The case for each, in brief

Before the verdict, both sides in two short lists. Most of what one does well turns up as the other's weak spot.

Brevo

What works

• Costs less for weekly sends past 10,000 contacts
• Transactional email, SMS and a CRM in one account
• Free plan stores up to 100,000 contacts

What does not

• The bill climbs with every extra send
• One landing page and one seat on Standard
• Starter automates for 2,000 contacts at most

MailerLite

What works

• Costs the same or less to 10,000, less twice weekly
• 10 sites and landing pages on Comfort
• Paid newsletters and digital products built in

What does not

• Free plan stops at 250 subscribers
• Transactional email means a separate MailerSend account
• Comfort sends ten times your list a month at most

So which one should you pick?

Both keep their promises. Brevo really does put every channel in one account, with transactional email, SMS and a CRM on plans that start free, and MailerLite really is a complete home for a newsletter, with the site, the landing pages and the paid subscriptions on its Comfort plan. Neither is a poor buy at what it sets out to do.

Take Brevo if you send weekly or less to more than 10,000 contacts, or if receipts, SMS or a sales CRM should live in the same account as your newsletter. Its free plan is also the place to start if you have a big list you mail now and then.

MailerLite is the better pick if your list is under 10,000, if you send twice a week or more at any size, or if your newsletter needs its own site, a signup page or readers who pay for it. And if you want MailerLite for the newsletter but also send a few hundred receipts a month, MailerSend's free plan covers 500 transactional emails beside it.

Still between the two? The three questions below ask how often you send, how big your list is and what else it has to do, because those three decide it, and you'll get one name with the reason behind it.

Three questions

Brevo or MailerLite?

Answer for your list as it is today, and the recommendation updates as you go.

1How often do you email your list?

Once a month or lessAbout once a weekTwice a week or more

2How many contacts are on it?

Fewer than 2,5002,500 to 10,00010,001 to 25,000More than 25,000

3What else does it need to do?

Send receipts, password emails or SMSRun a website, landing pages or paid subscriptionsJust the newsletter

Before you answer

MailerLite for smaller lists, Brevo for bigger ones mailed weekly

For a weekly newsletter MailerLite's Comfort plan costs less up to 10,000 contacts and Brevo's Standard plan costs less past that. Brevo also sends transactional email and SMS, and MailerLite builds sites and takes paid subscriptions.

The trade-off: Mail twice a week and Comfort is the cheaper plan at every size I priced. Mail once a month and Brevo costs less from about 8,000 contacts.

Get Brevo for 10% less, paid yearly Save 10% on MailerLite, paid yearly

Prices in US dollars, billed monthly, as of 29 October 2026.

Questions people ask about Brevo and MailerLite