8 Best Email Marketing Platforms for Coaches (2026)

The short answer

For most coaches, start on Systeme.io. Its $17 Startup plan covers up to 5,000 contacts and books your discovery calls, sells your packages with 0% transaction fees and sends the follow-up emails, all from one login.

Already happy with your website? MailerLite is $19 a month at 1,000 subscribers, with bookings and selling built in. If the list itself is your business, Kit starts at $39. Four starting points, side by side. (Prices in US dollars, billed monthly unless marked, verified 29 October 2026. Stripe's or PayPal's card fees come on top of every platform's own fee per sale.)

Four starting points, side by side

One for each kind of coaching practice, at a list of 1,000 contacts.

Systeme.io

Books, sells and emails, for least

Systeme.io's Startup plan has a booking calendar, checkout pages with payment plans, and five workflows, for up to 5,000 contacts.

$17a month on Startup, for up to 5,000 contacts

See why

MailerLite

If you already have a website

MailerLite's Comfort plan sells sessions and digital products with no MailerLite commission, and runs 50 automations.

$19a month on Comfort at 1,000 subscribers

See why

Kit

When the list is the business

Kit sells coaching sessions, courses and downloads on every plan, supports payment plans, and its Creator plan automates without a cap.

$39a month on Creator at 1,000 subscribers

See why

GetResponse

For live webinars

GetResponse's Creator plan hosts live and on-demand webinars and courses beside your email.

$69a month on Creator at 1,000 contacts

See why

Prices checked 29 Oct 2026

It's easy to pay for four tools before you've signed your tenth client: email, a booking calendar, a checkout for packages and a course platform. Each bills monthly whether or not anyone bought, so the best email platform for a coach is often the one that replaces two or three of the others.

This guide is for life, business, health and fitness coaches, and consultants, with a list somewhere between nothing and 5,000 people. You sell packages, programmes or a course, and most new clients start with a discovery call. I checked eight platforms against the four things that kind of practice needs from its email.

You get what each platform does for a coach, what it costs a month at 1,000 and at 5,000 contacts, and a finder at the end that matches one to your practice.

What a coach needs from an email platform

Most clients find a coach through a free guide, a few emails, a discovery call and then a package. That gives four things to ask of an email platform, in the order they cost a practice clients or money.

Four things a coach needs from an email platform

1

Sells your packages without a second checkout

Checkout pages for sessions, packages and programmes, ideally with payment plans, and a small fee on each sale.

Every tool between the email and the payment is another monthly bill, and another place a client can drop off

2

Books discovery calls

A booking page of its own, or a clean link to Calendly that tells the platform who booked.

Most new clients start with a call, and the emails around it should know whether one is booked

3

Follows a lead to the call, and a client into the programme

Automations that deliver a lead magnet, invite the reader to book, and welcome a new client with onboarding emails.

It's the follow-up you'd otherwise do by hand late at night, and it's where a small list turns into clients

4

Costs little at 1,000 and 5,000 contacts

The monthly price of the plan that does all of the above. A full tick at $50 a month or less at 5,000.

A coaching list grows slowly, and the bill comes due in the months nobody buys a package

The third need is the easiest to underestimate, so I've laid it out as the sequence most coaches build.

The follow-up most coaches automate, in four steps

01

A free guide in exchange for an email

A form or landing page offers your lead magnet, and the platform sends it the moment someone signs up.

02

A few emails that lead to a call

Over the next week or two, the sequence teaches something useful and ends with a link to book a discovery call.

03

The invitations stop once they book

The booking tags the person, so nobody gets asked to book a call they've already booked.

04

A new client gets onboarding, not another pitch

When someone buys a package, the purchase takes them out of the pitch emails and starts the welcome, with your intake form and the link to the first session.

Every platform here can run the first two steps. The last two are where they differ, because the platform has to know about the booking and the payment.

How the eight measure up

Only Systeme.io and MailerLite clear all four needs in full, and Systeme.io does it for $32 a month less at 5,000 contacts. The other six each fall short on at least two, most often the booking or the price.

Each platform on the plan a coach would need, against the four needs above. US dollars a month.

Platform	Sells packages	Books calls	Lead-to-client automations	Monthly price
Systeme.io, Startup	Packages and payment plans, at 0% per sale	Its own calendar, five event types	Five workflows and ten automation rules	$17 for up to 5,000 contacts
MailerLite, Comfort	Products and paid sessions, 0% MailerLite fee	Built-in bookings, paid or free	50 automations, started by a purchase	$19 at 1,000, $49 at 5,000
Kit, Creator	Sessions, courses and payment plans, 0.6% per sale	Calendly app, which starts automations	Unlimited visual automations	$39 at 1,000, $89 at 5,000
GetResponse, Creator	Courses and paid newsletters	None listed among its plan features	Unlimited workflows	$69 at 1,000, $109 at 5,000
Brevo, Standard	Paid meetings, through Stripe	Meetings, with no-show and cancellation rules	Automations for your whole list	$35 at 1,000, $79 at 5,000, weekly email
AWeber, Lite	Checkout pages and payment plans	Adds people who book on Calendly	Three automations on Lite	$25 at 1,000, $60 at 5,000
ActiveCampaign, Plus	Stripe and PayPal connect, no checkout of its own	Calendly integration, from Plus	Unlimited actions in each automation	$49 at 1,000, $145 at 5,000, yearly
HubSpot, Marketing Hub Starter	Payments sit in a separate Hub	A free meeting scheduler	Up to 10 automated actions	$20 at 1,000, at least $220 at 5,000

← scroll the table sideways on a narrow screen →

Booking is the column that splits the field. Systeme.io, MailerLite, Brevo and HubSpot have the calendar inside the platform. Kit, AWeber and ActiveCampaign work with Calendly, which is one more account to keep, and GetResponse doesn't list a scheduler among its plan features.

Not every coach has the same practice, so before the platform-by-platform detail, find the line closest to yours.

Where each kind of coach should start

You're new, with no list yet and a first offer to test

Systeme.io's free plan. It holds 2,000 contacts with one booking event and one workflow, enough to give away a guide and book calls from it.

You sell a course or group programme to people who've read your emails for months

Kit, for selling straight from your emails to readers who already trust you. If you'd like the course and the community hosted in the same account too, Systeme.io does both.

You're a consultant who wins high-ticket work on a call

HubSpot or ActiveCampaign, so every prospect's stage sits beside their emails.

You fill each programme with a webinar

GetResponse for live webinars. For an automated masterclass that runs on its own, Systeme.io's Webinar plan.

Your income is mostly single sessions, each paid for as it's booked

Brevo, whose meetings take payment with your cancellation policy attached.

What each one costs a month at 1,000 and 5,000 contacts

At 1,000 contacts the eight run from $17 a month on Systeme.io to $69 on GetResponse's Creator plan, and at 5,000 from $17 to at least $220 on HubSpot. The last column is each platform's own fee when a client pays.

The plan a coach needs on each platform, a month at 1,000 and at 5,000 contacts, and the platform's own fee when a client pays.

Email platforms for coaches, a month

Prices last checked on 29 October 2026

	Plan priced	At 1,000	At 5,000	Platform fee per sale
Systeme.io	Startup	$17	$17	0%	See it
MailerLite	Comfort	$19	$49	0%	See it
AWeber	Lite	$25	$60	1.0% on Lite, 0.6% on Plus	See it
Brevo	Standard, one email a week	$35	$79	Stripe's fee on paid meetings	See it
Kit	Creator	$39	$89	0.6%	See it
ActiveCampaign	Plus, billed yearly	$49	$145	Stripe or PayPal, connected	See it
GetResponse	Creator	$69	$109	0% on paid newsletters	See it
HubSpot	Marketing Hub Starter, one seat	$20	At least $220	Payments in a separate Hub	See it

US dollars, billed monthly, except ActiveCampaign, whose pricing page shows yearly billing only. Brevo charges for the emails you send, so it's priced at one email a week. HubSpot's price at 5,000 is by our sums, from $50 a month for each extra 1,000 contacts.← scroll sideways on a narrow screen →

Systeme.io is the lowest in this table at both list sizes, and MailerLite is $2 a month more at 1,000. Card fees from Stripe or PayPal come on top everywhere.

The fee per sale adds up slowly. Sell two $1,200 packages in a month and Kit's 0.6% is $14.40, so Kit at 1,000 contacts costs $53.40 that month against $17 on Systeme.io and $19 on MailerLite, by our sums. Stripe's own fee is the same whichever platform takes the payment.

Systeme.io, the one I'd start most coaches on

Systeme.io is where I'd start most coaches, because its $17 Startup plan does all four jobs for up to 5,000 contacts. It has a booking calendar, checkout pages for your packages, five automated workflows and unlimited emails, and it takes 0% of each sale on every plan.

Clients book one-to-one or group sessions on a calendar that works with Google Calendar, Zoom and Google Meet, and Startup gives you five event types, say a free discovery call and four paid sessions. A programme sold as a digital product can go on a payment plan, where you set the number of payments. The same login hosts courses and a community.

A fitness coach sitting on an exercise mat planning client sessions on a laptop — For a fitness coach, the discovery call, the paid sessions and the programme's payment plan can all sit in one account. Photo · Pavel Danilyuk / Pexels

Systeme.io

✓ Price last checked on 29 October 2026

Who it's for

Coaches who want the booking calendar, the checkout, courses and email in one account. Startup costs $17 a month for up to 5,000 contacts, the lowest plan price in the comparison table at both list sizes.

Booking calendar5 event types on Startup
Platform fee per sale0% on every plan
Automations5 workflows and 10 rules on Startup
Free plan2,000 contacts, 1 workflow

$17a month on Startup, for up to 5,000 contacts

Systeme.io's own yearly price2 months free when you pay for a year of any paid planShown on systeme.io on 29 Oct 2026.

My recommendations on Systeme.io's plans

Starting out? Start on Startup once you sell a package. Its five workflows cover the lead-magnet emails and onboarding after a purchase, and five booking event types fit a discovery call and a few paid sessions.

Growing or switching? Move to Webinar, $47 a month, when your list passes 5,000 or you want an automated masterclass running. It holds 10,000 contacts and ten evergreen webinars.

Next to MailerLite? MailerLite's Comfort plan is $2 a month more at 1,000 subscribers and $32 more at 5,000. It's the better fit if you already have a website and want 50 automations rather than Startup's five workflows.

Every plan includes unlimited emails and newsletters, sales funnels, a blog and course hosting, with payments through Stripe or PayPal at 0% transaction fees.

View all 4 Systeme.io plansPriced by contacts, billed monthly, in US dollars

Mirrored from systeme.io These are Systeme.io's own plans, prices and limits, as its pricing page showed them on 21 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on Systeme.io.

Free $0a month Pick it if you're starting with no list and one discovery call to book. You get

2,000 contacts
Unlimited emails
1 automation rule and 1 email campaign
1 website, 1 blog and 1 course

Worth knowing

0% transaction fees
No credit card needed

See Free on Systeme.io Our pick to start Startup $17a month Pick it if you sell packages and want onboarding to start when a client pays. You get

5,000 contacts
Unlimited emails
10 automation rules and 10 email campaigns
3 custom domains

Worth knowing

0% transaction fees

See Startup on Systeme.io Webinar $47a month Pick it if you pass 5,000 contacts or want evergreen webinars. You get

10,000 contacts
Unlimited emails
100 automation rules and 100 email campaigns
Evergreen webinars

Worth knowing

0% transaction fees

See Webinar on Systeme.io Unlimited $97a month Pick it if you want free migration on a monthly bill, or no limits on courses and funnels. You get

Unlimited contacts
Unlimited automation rules, funnels and domains
Free migration done for you

Worth knowing

0% transaction fees

See Unlimited on Systeme.io

Annual billing gives 2 months free. Free migration comes with Unlimited billed monthly, or any annual plan. · Checked 21 Oct 2026

Start on Systeme.io's Startup plan

Start free on Systeme.io

you'll go to systeme.io

New, with no list yet? Start on the free plan and move up the day you want a second automation, usually the onboarding after a client pays.

Two things to sort before you move a list across. Systeme.io won't send from a Gmail or Yahoo address, so you authenticate your own domain, and that domain needs an active website linked to it. Free migration comes with Unlimited or any yearly plan, so on Startup monthly you move the list yourself.

Having the whole practice in one login at $17 costs you a plainer email side, five workflows against MailerLite's 50 automations.

MailerLite, if you already have a website you like

MailerLite suits a coach who already has a website, because it adds bookings, selling and email automation without replacing the site. Comfort is $19 a month at 1,000 subscribers and $49 at 5,000, with no MailerLite commission on what you sell.

Bookings sells paid or free sessions straight from MailerLite. One-to-one sessions follow your availability and notice period, group sessions take a set number of places, and the meeting link can be Google Meet, a phone number or a Zoom link you paste in. A product purchase can start an automation, so a client who buys a package lands in your onboarding emails.

MailerLite

✓ Price last checked on 29 October 2026

Who it's for

Coaches with a website who want email, bookings and selling in one account. Comfort runs 50 automations and sells sessions and digital products with no MailerLite commission.

BookingsBuilt in, paid or free sessions
Platform fee per sale0%, plus Stripe's fee
Products or bookings5 on Comfort, unlimited on Power
Free plan250 subscribers, 3 automations

What MailerLite gives everyone

A 14-day trial of the paid features
A free plan for up to 250 subscribers

Verified on 29 October 2026

$19a month on Comfort at 1,000 subscribers

MailerLite's own yearly price10% off when you pay for a year of Comfort or Power upfrontShown on mailerlite.com on 29 Oct 2026.

My recommendations on MailerLite's plans

Starting out? Start on Comfort. It runs the lead-magnet sequence and the onboarding, takes MailerLite's logo off your emails, and sells up to five products or bookings.

Growing or switching? Move to Power, $39 at 1,000 and $69 at 5,000, when a discovery call, your packages and a course add up to more than five products or bookings, or you email more than ten times your list a month.

Next to Systeme.io? Systeme.io's Startup plan is $2 a month less at 1,000 and $32 less at 5,000, and builds the pages, course and community for you. It suits a coach who'd rather not run a separate website.

Every plan includes email campaigns, automations, signup forms, a landing page and 100+ integrations.

View all 2 MailerLite plans under 200 000 subscribersPriced at 1,000 subscribers, billed monthly, in US dollars

Mirrored from mailerlite.com These are MailerLite's own plans, prices and limits, as its pricing page showed them on 29 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on MailerLite.

Our pick to start Comfort $19a month Pick it if you sell up to five packages or booking types and email weekly. You get

Up to 1,000 subscribers
50 automations
5 digital products or bookings
10 forms and 10 sites

Worth knowing

3 user seats
MailerLite logo removed

See Comfort on MailerLite Power $39a month Pick it if you sell more than five, email daily, or more than three people share the account. You get

Up to 1,000 subscribers
Unlimited emails and automations
Unlimited digital products and bookings
Unlimited user seats

Worth knowing

Live chat and email support

See Power on MailerLite

At 5,000 subscribers Comfort is $49 and Power $69 a month. The free plan stops at 250 subscribers. MailerLite takes 0% commission on sales; Stripe's fee applies. Yearly billing is 10% less. · Checked 29 Oct 2026

Start on MailerLite's Comfort plan

Try every feature free for 14 days, no card needed.

Save 10% on MailerLite, paid yearly

you'll go to www.mailerlite.com

The limit to plan around is that Comfort counts products and bookings together, five in all. A discovery call, three packages and a course fill it, and the next one means Power. Payment goes through Stripe only, and MailerLite's sell page says Stripe isn't available in every country, so check yours is covered before you build around it.

MailerLite is the pick when the website already works. If Brevo is also on your shortlist, Brevo vs MailerLite works out which costs less by how often you send.

Kit, if your list is the business

Kit is for the coach whose list is the business, selling a course, a group programme or a membership to people who've read their emails for months. Every Kit plan, Free included, sells coaching sessions, courses and downloads, and Creator adds unlimited automations for $39 a month at 1,000 subscribers and $89 at 5,000.

Kit's help centre uses a coaching package as its example of a payment plan, four sessions billed in four instalments. Buyers are tagged as they pay, which can take them out of the pitch emails and into your onboarding. Kit keeps 0.6% of each sale, plus card processing, and calls are booked through its Calendly app, which can start an automation when a meeting is booked.

A nutrition coach with fruit and notes onboarding a new client from her laptop — Once a client pays, a tag moves them out of the sales emails and into their onboarding, so their first email is about getting started rather than another pitch. Photo · Ron Lach / Pexels

Kit

✓ Price last checked on 29 October 2026

Who it's for

Coaches who sell a course, programme or membership from their emails. Creator automates without a cap, and every plan sells sessions, with payment plans supported.

BookingCalendly app, which starts automations
Platform fee per sale0.6%, plus card processing
Payment plansFrom two instalments
Free planUp to 10,000 subscribers, no automations

What Kit gives everyone

A 14-day free trial of Creator or Pro, with no card needed
A refund if you ask within 30 days of signing up

GetResponse, if you fill programmes with live webinars

GetResponse is the one for a coach who fills each programme with a live webinar. Creator hosts the webinar, the course and the email in one account, for $69 a month at 1,000 contacts and $109 at 5,000.

Its webinar page lists unlimited webinars, up to 1,000 live attendees, two other presenters and 20 hours of recordings, but not which plan carries which limit, so check Creator's attendee cap before a big launch.

18% off yearly

GetResponse

GetResponse's Creator plan hosts live and on-demand webinars, courses and your email in one account, $69 a month at 1,000 contacts.

$69

Save 18% on GetResponse, paid yearly Quick review

It isn't higher here because booking isn't among its plan features. Launches that run on live webinars belong on GetResponse, and a practice where most clients start with a one-to-one call belongs on Systeme.io.

ActiveCampaign or HubSpot, for a consultant with a sales pipeline

A consultant who wins high-ticket work on calls needs to see where every prospect stands, and ActiveCampaign and HubSpot are built for that. At 5,000 contacts they're also the two most expensive platforms here. Systeme.io has simple pipelines too, five on Startup, but ActiveCampaign is built around automation and HubSpot around the CRM.

Plus is the ActiveCampaign plan to price, because it adds the Calendly, Stripe and PayPal connections and lifts the cap of five actions per automation that Starter has. Deal pipelines and lead scoring come in a separate Pipelines add-on, and the pricing page doesn't give its price.

ActiveCampaign

ActiveCampaign's Plus plan runs automations with unlimited actions and connects Calendly, Stripe and PayPal, $49 a month at 1,000 contacts, billed yearly.

$49

See ActiveCampaign's plans Quick review

HubSpot starts from the CRM and a free meeting scheduler, and Marketing Hub Starter adds email at $20 a month per seat with 1,000 marketing contacts and up to 10 automated actions. Extra contacts are from $50 a month per 1,000, and you can't drop to a lower contact tier until the contract renews.

65% off Starter

HubSpot

A free CRM and meeting scheduler, with Marketing Hub Starter's email at $20 a month a seat for 1,000 contacts.

$20

Get HubSpot Starter for $7 a seat Quick review

Payments sit in a separate Hub, so selling a package needs another tool. Choose HubSpot if the CRM is the point and your list will stay small, and ActiveCampaign if the follow-up after each call is where you win the work.

Brevo, if most clients book one paid session at a time

Brevo makes sense for a coach who mostly sells single sessions. Its Meetings tool gives you booking pages that take payment through Stripe, with no-show, cancellation and late policies you set, and you can try Meetings for free.

Brevo charges for the emails you send rather than the contacts you keep. One email a week to 1,000 contacts is about 4,300 emails a month, its 10,000-email step at $35 on Standard, and 5,000 contacts is the 30,000-email step at $79, by our sums. I've priced Standard because Starter has no landing page and keeps Brevo's logo on your emails.

10% off yearly

Brevo

Brevo's Meetings take payment through Stripe with your own cancellation and no-show policy, and Standard is $35 a month for a weekly email to 1,000 contacts, by our sums.

$35

Save 10% on Brevo, paid yearly Quick review

What Brevo sells for you is the meeting itself. Its help centre says Stripe is currently the only way to take payment for one, and only single-host meeting types can be charged. For a practice built on paid one-to-one calls, that's enough.

AWeber, if you'd rather someone set it up for you

AWeber is for a coach who'd rather pay to have it set up. Its Done For You plan is from $20 a month billed annually, plus a $79 setup fee instead of $599 with no end date given, and its coaching page has templates for a new lead, a welcome, a tutorial and a course sign-up.

Lite is $25 a month at 1,000 subscribers and $60 at 5,000, with three automations and checkout pages that take one-off, recurring or payment-plan prices. AWeber's own pages disagree on the fee per sale. The pricing table lists 1.0% on Lite and 0.6% on Plus, and the ecommerce page says 0.6% without naming a plan, so work out a package at 1.0% on Lite to stay on the safe side.

$79 setup

AWeber

AWeber's Done For You plan sets up your email for a $79 fee instead of $599, and its Lite plan sells packages on payment plans, $25 a month at 1,000 subscribers.

$25

See AWeber's done-for-you setup Quick review

The setup offer is what makes AWeber worth a look, and its ecommerce page puts a 30-day money-back guarantee beside it. If you'd rather set it up yourself, MailerLite books calls itself and costs less at both list sizes, $19 against $25 at 1,000.

So which email platform should a coach use?

Most coaches should use Systeme.io. All eight send a newsletter and welcome a new subscriber, so what separates them is whether the booking and the payment live where the email does. When they do, you stop paying for three tools to do one job.

My pick for most coaches is Systeme.io, $17 a month for up to 5,000 contacts with the calendar, checkout and workflows built in. Take MailerLite if your website's already doing its job, Kit if your emails are what sell a course or programme, and GetResponse if you launch with live webinars.

A consultant with a pipeline should look at HubSpot for the CRM or ActiveCampaign for the follow-up. Take Brevo if your diary of paid single sessions is the business, and AWeber if you'd like someone else to set it up.

Still torn between two? The three questions below ask what you sell, whether you already have a website and how big your list is, because those three move the answer most.

Three questions

Which email platform fits your coaching practice?

Answer for your practice as it is today, and the recommendation updates as you go.

1What do you sell most?

2Do you already have a website you like?

3How many people are on your list?

Before you answer

Systeme.io, for most coaches

Systeme.io's Startup plan books your calls, sells your packages at 0% per sale and runs the follow-up emails, for $17 a month up to 5,000 contacts.

The trade-off: MailerLite runs more automations, 50 on Comfort to Startup's five workflows. If your own website already works for you, your answers may point there.

Start free on Systeme.io Save 10% on MailerLite, paid yearly Claim Kit's 25% off Pro Save 18% on GetResponse, paid yearly See ActiveCampaign's plans Get HubSpot Starter for $7 a seat Save 10% on Brevo, paid yearly See AWeber's done-for-you setup

Prices verified on 29 October 2026, in US dollars a month.

Questions coaches ask about email marketing platforms

Which email platforms can book discovery calls?

Four have booking built in.

Systeme.io has a booking calendar on every plan, MailerLite has Bookings for paid or free sessions, Brevo has Meetings with paid bookings through Stripe, and HubSpot has a free meeting scheduler. Kit, ActiveCampaign and AWeber connect to Calendly instead, and Kit's Calendly app can start an automation when someone books. GetResponse's plan list shows no scheduler.

Can I sell a coaching package on a payment plan?

Yes, on several. Kit's help centre uses a four-session coaching package billed in four instalments as its own example, with monthly, quarterly or yearly payments.

Systeme.io lets you set the number of payments on a digital product, and AWeber's checkout pages offer payment plans for higher-priced offers.

How much does each platform take from a package I sell?

Systeme.io and MailerLite take 0%, and Kit keeps 0.6% per sale.

AWeber's pricing table lists 1.0% on Lite and 0.6% on Plus, while its ecommerce page says 0.6% without naming a plan, so confirm with AWeber which applies to you. GetResponse takes no fee of its own on paid newsletters, only Stripe's. Card processing from Stripe or PayPal comes on top on every platform. On two $1,200 packages a month, Kit's 0.6% is $14.40.

2 more questions

Do I need a pop-up tool like OptinMonster as well?

Not to start. All eight platforms here come with sign-up forms, and most with landing pages, which is where a lead magnet lives.

OptinMonster adds pop-ups with page targeting and, on its Pro plan, exit intent to a website you run yourself. Its Basic plan is $108 for the first year, billed annually, and renews at $210 a year.

What is the best email marketing platform for coaches?

For most coaches, Systeme.io.

Its Startup plan is $17 a month for up to 5,000 contacts and includes a booking calendar, checkout pages with payment plans at 0% per sale, and five automated workflows. A coach who already has a website may prefer MailerLite, whose Comfort plan is $19 a month at 1,000 subscribers with bookings and selling built in. Prices as of 29 October 2026.

Mentioned in this guide

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