Ranked
9 Best Email Marketing Software for Nonprofits (2026)
Nine email platforms priced at 2,500 supporters after the nonprofit discount a charity can really claim, with who qualifies for each. Checked 21 October 2026.
Some links here are referral links, and where a provider gives our readers a better price than its own site, that is the price you get by using one. It costs you nothing extra, and every option here is judged on the same test either way.
The nine email platforms in this list all give nonprofits a discount or a free plan worth having, and the discounts run from 15% to 50%. Whether you get one depends on where you're registered and what you're willing to do for it. HubSpot's 40% is only for nonprofits in the US, Canada, Australia and New Zealand, and GetResponse's 50% asks you to put its logo on your website.
Constant Contact gives no nonprofit discount at all on a monthly bill, unless you're a US 501(c)(3)The section of the US Internal Revenue Code under which most American charities are recognised as tax-exempt. The IRS confirms it in a determination letter, which is the document US software companies usually ask for before they give a nonprofit discount.Where it changes a price in this listAWeber gives a 501(c)(3) three months free and then 25% off, so its Lite plan at 2,500 subscribers is $26.25 a month instead of $35, by our sums. Outside the US, AWeber accepts a similar government document.Most American charities are recognised as tax-exempt under section 501(c)(3) of the US Internal Revenue Code, and the IRS confirms it in a determination letter. US software companies usually ask for that letter before they give a nonprofit discount. HubSpot's eligibility page asks charities elsewhere for a status of equivalence to it in their own country.See every term in the glossary going through TechSoupA nonprofit that gives eligible charities access to donated and discounted software. You validate your organisation with TechSoup once, pay a small admin fee per offer, and then buy from the software company at the discounted price.What it does to Constant Contact's priceThrough TechSoup, a US 501(c)(3) pays half of Constant Contact's monthly price, so Standard at 2,500 contacts is $37.50 a month instead of $75, by our sums, plus TechSoup's $59 admin fee ($30 for TechSoup Plus members).TechSoup gives eligible nonprofits access to donated and discounted software. For Constant Contact it's open to 501(c)(3) organisations and public libraries, for new Constant Contact accounts only, and you pay Constant Contact directly once TechSoup's fee is paid. TechSoup also asks recipients to be willing to give Constant Contact information for a case study or testimonial.See every term in the glossary. So I've priced every platform at 2,500 contacts, mailed about twice a month, on the cheapest plan that can send a new donor an automatic thank-you, after the discount you can really claim. That price sets the order below.
I've only included platforms that take money off for nonprofits or have a free plan big enough for a small charity's list, because those are the two ways a charity pays less. Kit's free plan can't send an automated thank-you, so it's covered near the end.
I haven't run a charity's appeals on any of these platforms, so there are no scores out of ten here. You get each price at 2,500 and 10,000 supporters, who can claim each discount, and three questions at the end that pick one for you.
How I ranked them
Each platform had to pass the same three checks before it could be ranked, and then one number decided the order.
A charity anywhere can sign up
Every platform here takes charities from the US, UK, Canada, Australia and the EU. The discounts don't all travel as far. Some stop at a country border or ask for US paperwork, and the table shows where.
The plan that sends a thank-you by itself
I priced the cheapest plan that can send a new donor a short automated sequence. A free plan with no automation is a different product, so it never sets the price.
A discount, or a free plan that's big enough
A nonprofit discount on the vendor's own pages, or a free plan that covers at least 500 supporters with an automated welcome.
Then I ranked on the monthly price at 2,500 contacts, after the discount a registered charity can claim. If your list is smaller or bigger than that, the three questions at the end may point you somewhere else.
The nine, priced at 2,500 supporters
Read the discount column first, because that's where your country and your paperwork change the price. The last two columns do the sum for you.
The plan each platform sells with automation, a month at 2,500 and at 10,000 contacts, with the nonprofit discount taken off by our sums.
Email marketing for nonprofits, a month after the discount
| Free plan | Discount | At 2,500 | At 10,000 | ||
|---|---|---|---|---|---|
| GetResponse Starter | Yes, badge on emails | 50% for 24 months, logo on site | $14.50 | $39.50 | See it |
| MailerLite Comfort | 250 subscribers | 30% with official documents | $23.10 | $62.30 | See it |
| Moosend Pro | No, 30-day trial | 25%, plus 20% if yearly | $24 at 3,000 | $66 | See it |
| AWeber Lite | 500 subscribers | 3 months free, then 25% | $26.25 | $75 | See it |
| Mailchimp Essentials | 250 contacts, no flows | 15% on request | $30.75 | $78.93 | See it |
| ActiveCampaign Starter | No, 14-day trial | 20% with proof of status | $31.20 yearly | $119.20 yearly | See it |
| Constant Contact Standard | No, 30-day trial | 30% if you prepay a year | $52.50 prepaid | $112 prepaid | See it |
| Brevo Standard | 300 emails a day | 20% for registered nonprofits | $63.20 | $63.20 | See it |
| HubSpot Professional | 2,000 emails a month | 40% in the US, Canada, Australia and NZ | From $584 | From $934 | See it |
US dollars as each platform shows them to a US visitor, billed monthly unless marked, with the discount taken off the list price by our sums. MailerLite's 30% replaces its 10% yearly discount, and Moosend's 25% goes on top of its 20% yearly one, and we take them off one after the other. Moosend has no 2,500 step, so its price is for 3,000. Constant Contact gives nothing on monthly billing, but TechSoup lists 50% off its monthly plans for US 501(c)(3)s ($37.50 at 2,500, plus a $59 fee). Brevo prices by emails sent, and $79 is the Standard step its page showed for both list sizes. HubSpot's 40% needs a year's contract, its extra contacts start at $50 per 1,000 and aren't discounted, and Professional adds a $3,000 onboarding fee.← scroll sideways on a narrow screen →
For a charity that qualifies, GetResponse costs least at 2,500 and at 10,000. MailerLite is next at both sizes, and asks for no logo on your website.
Brevo's row looks odd for a reason. It prices by the emails you send, and each step stores a set number of contacts. On the day I checked, its Standard slider showed 10,000 emails a month (up to 1,500 contacts) and then 30,000 (up to 500,000), so $79 is simply the step its page showed for both 2,500 and 10,000 supporters. Its help page also lists a 15,000-email step for up to 2,500 contacts, so check that price when you sign up.
1. GetResponse - the lowest price after a charity discount
GetResponse is first because its nonprofit discount is the biggest in this list that isn't limited to US charities, half off every monthly plan for 24 months. At 2,500 contacts that takes its Starter plan from $29 to $14.50 a month, by our sums, with a welcome series and one custom workflow for your donor thank-you.
Any nonprofit with confirmed NGO status can apply, as long as it isn't a political organisation. You email your documents to GetResponse's nonprofit team at nonprofit@getresponse.com, it sends you a code, and the discount starts when you register with it.
1Lowest price after the discount
GetResponse
Why it ranks first
GetResponse takes 50% off every monthly plan for 24 months for a nonprofit with confirmed NGO status, which brings Starter at 2,500 contacts to $14.50 a month, by our sums.
- After the discount$14.50 a month at 2,500; $39.50 at 10,000
- Who qualifiesAny confirmed NGO that isn't political
- The conditionsGetResponse's logo on your website; monthly billing only
- Free accountYes, with a GetResponse badge on emails
What GetResponse gives everyone
- A 14-day free trial, with no credit card needed
- Pay monthly, or 12 months upfront for 18% less
More from GetResponse
- Charities and NGOs get 50% off every monthly plan
Last checked on 23 October 2026
GetResponse's offer for nonprofits50% off every monthly plan for 24 months, for a confirmed nonprofit that shows GetResponse's logoShown on getresponse.com on 21 Oct 2026.
My recommendations on GetResponse's plans
Starting out? Start on Starter. Its welcome series and one custom workflow cover a newsletter and a thank-you for new donors, at $14.50 a month for 2,500 contacts after the 50%, by our sums.
Growing or switching? Move to Marketer when you want a second sequence running, such as one for first-time donors and another for monthly givers. It's $34.50 a month at 2,500 after the discount, by our sums.
Next to MailerLite? MailerLite's Comfort plan costs $8.60 a month more at 2,500 after its 30%, by our sums, and asks for no logo on your website.
Every plan includes email marketing, signup forms and landing pages.
View all 4 GetResponse plans below EnterprisePriced at 2,500 contacts, billed monthly, in US dollars
Mirrored from getresponse.com These are GetResponse's own plans, prices and limits, as its pricing page showed them on 21 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on GetResponse.
- Email marketing and signup forms
- Landing pages up to 1,000 visitors a month
- The GetResponse badge is added to every email
- Premium features open for the first 14 days
- Unlimited monthly email sends
- A welcome email series
- 1 custom automation workflow
- Landing pages, signup forms and popups
- One custom workflow
- Unlimited monthly email sends
- Unlimited automation workflows
- Advanced audience segmentation
- Promo codes and reports
- Unlimited web push notifications
- Everything in Marketer
- Webinars
- A website builder
- Courses for up to 500 students
- Paid newsletter subscriptions
- Webinars and courses on top of Marketer
Enterprise is priced separately. At 10,000 contacts Starter is $79, Marketer $114 and Creator $134 a month. · Checked 21 Oct 2026
Start on GetResponse's Starter plan
Start on the free account, with premium features open for 14 days.
you'll go to www.getresponse.com
Two conditions come with it. You put GetResponse's logo on your website within four weeks, linking to getresponse.com, and GetResponse checks it every month. And the 50% can't be combined with its yearly discount, so you stay on monthly billing.
After 24 months the price goes back to the standard fee, $29 at today's prices. Even so, three years at 2,500 contacts comes to $696, by our sums, against $831.60 on MailerLite's Comfort plan if its 30% lasts that long, which MailerLite's page doesn't say.
So who should pick it? A registered charity with a few thousand supporters that sends a newsletter and thanks its donors, and doesn't mind GetResponse's logo on its website. If your board would rather not, MailerLite is next, and its nonprofit page states no such condition.
2. MailerLite - 30% off, with no logo to show
MailerLite takes 30% off any paid plan for nonprofits, and its nonprofit page asks only for official documentation of your status, with no country named. On its Comfort plan at 2,500 subscribers that's $23.10 a month, by our sums, with 50 automations of up to 100 steps.
The timing matters. You sign up for the 14-day trial, choose nonprofit as your industry, and send MailerLite your documents within those 14 days. The 30% then replaces the 10% MailerLite takes off for paying yearly, so a charity has no reason to pay upfront.
230% off, no logo asked
MailerLite
Why it ranks here
MailerLite takes 30% off any paid plan for a nonprofit with official documentation, which brings Comfort at 2,500 subscribers to $23.10 a month, by our sums.
- After the discount$23.10 a month at 2,500; $62.30 at 10,000
- Automations50, of up to 100 steps each
- For eventsAn RSVP block for your emails
- Free plan250 subscribers, 2,500 emails a month
MailerLite's offer for nonprofits30% off every paid plan, for a nonprofit with official documentsShown on mailerlite.com on 21 Oct 2026.
My recommendations on MailerLite's plans
Starting out? Start on Comfort. It has the automations for a donor thank-you and a welcome for new supporters, at $23.10 a month for 2,500 subscribers after the 30%, by our sums. Stay on monthly billing, because the 30% replaces the yearly saving.
Growing or switching? Move to Power when more than three volunteers need their own login, or you mail more than ten times your list in a month. It's $34.30 a month at 2,500 after the discount, by our sums.
Under 2,000 supporters? Brevo's free plan runs automations for up to 2,000 contacts, where MailerLite's free plan stops at 250 subscribers.
Every plan includes email campaigns, automations, signup forms, a landing page and 100+ integrations.
View all 3 MailerLite plans under 200 000 subscribersPriced at 2,500 subscribers, billed monthly, in US dollars
Mirrored from mailerlite.com These are MailerLite's own plans, prices and limits, as its pricing page showed them on 21 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on MailerLite.
- Up to 250 subscribers
- 2,500 emails a month
- 3 automations of up to 5 steps
- 2 user seats
- Removing the MailerLite logo starts on Comfort
- Up to 2,500 subscribers
- Emails up to ten times your list each month
- 50 automations of up to 100 steps
- 3 user seats
- 10 forms and 10 sites
- MailerLite logo removed
- Email support
- Up to 2,500 subscribers
- Unlimited emails
- Unlimited automations, forms, sites and user seats
- Live chat and email support
- Multiple automation triggers
At 10,000 subscribers Comfort is $89 and Power $129 a month. Enterprise, for 200,000+ subscribers, is quoted. · Checked 21 Oct 2026
Start on MailerLite's Comfort plan
Try every feature free for 14 days, no card needed.
you'll go to www.mailerlite.com
MailerLite is the one I'd pick for a charity that runs events. Its emails have an RSVP block for fundraising events, and its Power plan gives unlimited user seats, so every volunteer who helps with the newsletter gets their own login.
Arts and learning charities have one long shot. Every year MailerLite's own team picks a few of them and gives them its Power plan free for two years, so don't plan around it.
Pick MailerLite if you're a registered charity that wants automated thank-yous, event invitations and several volunteers on one account, without another company's logo on your website. If you're still under 2,000 supporters, though, try Brevo's free plan first.
3. Moosend - a discount that adds to the yearly one
Moosend takes 25% off for nonprofits, and its pricing page says the 25% can go on top of the 20% off a yearly plan. Its Pro plan at 3,000 contacts, its nearest step to 2,500, is $32 a month, or $24 a month after the 25%, by our sums. Paid yearly with both discounts, it's $19.20 a month, with one discount taken off after the other.
Moosend's logo now reads Moosend by Constant Contact, so it's part of the same company as number 7, with its own price list and its own nonprofit offer.
3A discount that stacks with yearly
Moosend
Why it ranks here
Moosend takes 25% off for nonprofits and lets it stack with the 20% off a yearly plan, which brings Pro at 3,000 contacts to $24 a month, by our sums, or $19.20 paid yearly.
- After the discount$24 a month at 3,000; $66 at 10,000
- Free planNone; a 30-day trial
- Team members5 on Pro
- Pay as you goEmail credits that never expire
Moosend's offer for nonprofits25% off for nonprofits, on top of 20% off a yearly planShown on moosend.com on 21 Oct 2026.
you'll go to moosend.com
There's no free plan, only a 30-day trial with unlimited sends for up to 1,000 contacts. Moosend also sells email credits that never expire, which suits a charity that sends four appeals a year and nothing in between.
Moosend makes most sense for a registered charity that will pay for a year upfront to get both discounts, and doesn't need a free plan to start on. Its Pro plan includes multi-step automation workflows, but the pricing page doesn't say how to claim the 25% or what proof it wants, so check that both discounts show at checkout before you pay for the year.
4. AWeber - free for 500 supporters, then three months free
AWeber has a free plan for a first list. It covers 500 subscribers and 3,000 emails a month, with campaign automations, so a new charity can thank its first donors without paying anything.
If you'll pay from the start, AWeber gives a 501(c)(3) opening a new account three months of Lite or Plus free, then 25% off, and outside the US it accepts a similar government document. The offer is for new accounts, so claim it when you sign up. At 2,500 subscribers, Lite then comes to $26.25 a month, by our sums.
4Free for 500 supporters
AWeber
Why it ranks here
AWeber's free plan covers 500 subscribers, and a 501(c)(3) gets three months of Lite or Plus free, then 25% off, which brings Lite at 2,500 subscribers to $26.25 a month, by our sums.
- After the discount$26.25 a month at 2,500; $75 at 10,000
- Who qualifies501(c)(3)s, and charities abroad with a government equivalent
- Free plan500 subscribers, 3,000 emails a month
- Support24/7, on every plan
AWeber's offer for nonprofits3 months free then 25% off, for a new account from a qualifying 501(c)(3)Shown on aweber.com on 21 Oct 2026.
My recommendations on AWeber's plans
Starting out? At 2,500 subscribers, start on Lite. It gives you three automations, enough for a welcome, a donor thank-you and one more, and takes AWeber's branding off your emails, at $26.25 a month after the free months, by our sums.
Growing or switching? Move to Plus when you want more than three automations or a second list, say one for volunteers. It's $41.25 a month at 2,500 after the 25%, by our sums.
Next to MailerLite? MailerLite's Comfort plan costs $3.15 a month less at 2,500 once AWeber's three free months are over, by our sums, and has 50 automations to Lite's three.
Every plan includes the email designer, sign-up forms, landing pages, integrations and 24/7 support.
View all 3 AWeber plansPriced at 1,001 to 2,500 subscribers, billed monthly, in US dollars
Mirrored from aweber.com These are AWeber's own plans, prices and limits, as its pricing page showed them on 21 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on AWeber.
- Up to 500 subscribers
- 3,000 emails a month
- Campaign automations, sign-up forms and landing pages
- One campaign and one landing page
- AWeber branding stays on emails and pages
- Sends 10 times your subscriber count each month
- 3 email automations
- 3 landing pages
- 3 users
- 1 email list and 1 custom segment
- AWeber branding removed
- 1.0% transaction fee on sales tracked in AWeber
- Sends 12 times your subscriber count each month
- Unlimited automations, lists, landing pages and users
- Advanced reporting
- Priority 24/7 support
- 0.6% transaction fee on sales tracked in AWeber
At 7,501 to 10,000 subscribers Lite is $100 and Plus $135 a month. · Checked 21 Oct 2026
Start on AWeber's Lite plan
Try AWeber free with a 14-day trial.
you'll go to www.aweber.com
Those three free months make AWeber's first year cheaper than MailerLite's, $236.25 on Lite at 2,500 subscribers against $277.20, by our sums. After that, MailerLite costs less each month.
AWeber suits a charity with fewer than 500 supporters that expects to grow, and wants 24/7 support while it learns.
5. Mailchimp - for a charity whose donor database connects to it
Mailchimp takes 15% off for verified nonprofits. On its Essentials plan at 2,500 contacts that's $30.75 a month, by our sums, for automation flows of up to four steps.
Ask before you buy. Mailchimp says it can't apply its nonprofit discount to a plan you've already paid for, so open a free account first and ask its billing team. In the US you add your EIN to the account, and elsewhere you send a link to your organisation's website.
5Connects to donor databases
Mailchimp
Why it's on this list
Mailchimp takes 15% off for verified nonprofits, which brings Essentials at 2,500 contacts to $30.75 a month, by our sums, with automation flows of up to four steps.
- After the discount$30.75 a month at 2,500; $78.93 at 10,000
- How to claimBefore you buy; an EIN in the US, a website link elsewhere
- Connects toBloomerang, Kindful, Raiser's Edge NXT and Salesforce
- Free plan250 contacts, no automation flows
Mailchimp's offer for nonprofits15% off for verified nonprofits and charities, on requestShown on mailchimp.com on 21 Oct 2026.
My recommendations on Mailchimp's plans
Starting out? Start on Essentials if a thank-you and one follow-up is all you need. Its flows stop at four steps, and it's $30.75 a month at 2,500 after the 15%, by our sums.
Growing or switching? Move to Standard when you want longer journeys that branch on what each supporter does, or a fourth and fifth login. It's $51.77 a month at 2,500 after the discount, by our sums.
Next to MailerLite? MailerLite's Comfort plan does the same automation job with 50 automations of up to 100 steps, for $23.10 a month at 2,500 after its 30%, by our sums.
Every plan includes forms, landing pages, pop-up forms, tags, surveys and 300+ integrations.
View all 4 Mailchimp plansPriced in US dollars at 1,501 to 2,500 contacts, billed monthly
Mirrored from mailchimp.com These are Mailchimp's own plans, prices and limits, as its pricing page showed them on 21 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on Mailchimp.
- Up to 250 contacts
- 500 emails a month, at most 250 a day
- Forms, landing pages and tags
- 1 seat
- Mailchimp branding stays
- Automation flows not included
- 25,000 emails a month
- 3 seats
- Automation flows of up to 4 steps
- Mailchimp branding removed
- Free for the first 14 days
- 30,000 emails a month
- 5 seats
- Up to 200 flows, with branching and several starting points
- Free for the first 14 days
- 150,000 emails a month
- Unlimited seats and audiences
- Up to 200 flows
- Starts at 10,000 contacts
At 5,001 to 10,000 contacts Essentials is $92.86 and Standard $123.01 a month. · Checked 21 Oct 2026
Start on Mailchimp's Essentials plan
Essentials and Standard are free for the first 14 days.
you'll go to mailchimp.com
Mailchimp connects to the donor database you may already have. Its integrations directory has pages for Bloomerang, Kindful, Blackbaud's Raiser's Edge NXT and a Salesforce connector, so supporter records can move between the two instead of being exported by hand.
Mailchimp doesn't say which plans the 15% covers or for how long. At 10,000 contacts its page already shows $78.93 for Essentials as a 12-month introductory offer that can't be combined with others, and it doesn't say whether the nonprofit 15% adds to it.
Choose Mailchimp if your charity already keeps its donors in one of those databases, or your volunteers already know it.
6. ActiveCampaign - automation first, billed yearly
The last four cost more at 2,500 contacts, and each earns it for a particular kind of charity. ActiveCampaign takes 20% off for nonprofits that send proof of their status, and shows only yearly prices. Its help page doesn't name the plans the 20% covers, so confirm it covers the one you pick. Its Starter plan at 2,500 works out at $31.20 a month after the 20%, by our sums, or $374.40 upfront for the year.
ActiveCampaign
ActiveCampaign takes 20% off for nonprofits, which brings Starter at 2,500 contacts to $31.20 a month, by our sums, billed yearly.
My quick review of ActiveCampaign, for a nonprofit
ActiveCampaign is built around automation, and it's priced for a charity that will use it. Starter at 2,500 contacts is $31.20 a month after the 20%, by our sums, but it's billed for the year upfront and allows five actions in each automation. Landing pages, which its nonprofit page uses for donations, start on Plus, at $76 a month after the discount.
Where it stands out
- Multi-step automation from the Starter plan
- Connects to Donorbox, Stripe, PayPal, Eventbrite and Salesforce
- Landing pages for donations, from the Plus plan
Buy it if
- You'll pay for a year upfront
- You want automations that change with each supporter's gifts
Skip it if
- You want to pay month by month
- A thank-you and a newsletter are all you need, which MailerLite does for less
Rather pay month by month? MailerLite
MailerLite bills month by month, and its Comfort plan runs 50 automations for $23.10 at 2,500 after its 30%, by our sums.
ActiveCampaign is worth the extra for a larger charity that wants donation pages of its own and will pay for the year on Plus.
7. Constant Contact - events, and half price through TechSoup
Constant Contact has events built in. Every plan can host events and take payments, and a US 501(c)(3) can get 50% off any monthly plan through TechSoup, which makes Standard at 2,500 contacts $37.50 a month, by our sums, plus TechSoup's $59 fee.
Constant Contact's own nonprofit discount works differently. It's 20% if you prepay six months and 30% if you prepay a year, with nothing off a monthly bill, and charities outside the US send an equivalent document from their own country. Prepaid for a year, Standard at 2,500 comes to $630, or $52.50 a month, by our sums.
The two routes don't agree, so confirm your price with Constant Contact before you pay, as it asks you to before a prepaid plan anyway. Going through TechSoup? Don't start Constant Contact's free trial first, because TechSoup says trial accounts aren't converted.
Constant Contact
Constant Contact hosts events and takes payments on every plan, and a US 501(c)(3) gets 50% off a monthly plan through TechSoup, $37.50 a month for Standard at 2,500, by our sums.
My quick review of Constant Contact, for a charity that runs events
Constant Contact suits a charity whose year is built around events, because every plan can host events and take payments. What you pay depends on where you're registered. A US 501(c)(3) pays half through TechSoup, $37.50 a month for Standard at 2,500 plus a $59 fee. Anyone else prepays a year for 30% off, $52.50 a month, by our sums.
Where it stands out
- Events and payments on every plan
- Teams, so local chapters share templates and approvals
- Connects to DonorPerfect, Blackbaud, Neon CRM and Qgiv
Buy it if
- You're a US 501(c)(3) that can go through TechSoup
- Your local chapters send their own emails
Skip it if
- You want a nonprofit price on a monthly bill outside the US
- You need custom automations, which Constant Contact lists on Premium
No TechSoup route? MailerLite
MailerLite takes 30% off a monthly bill with no TechSoup step, $23.10 for Comfort at 2,500 by our sums, and invites people to events with an RSVP block.
I priced Standard rather than Lite ($50 a month at 2,500) because Lite lists one automation template and Standard comes with three. Custom automations are on Premium, $150 a month at 2,500, both before any discount. Constant Contact is the one for a US 501(c)(3) that runs events through the year, or a charity with local chapters.
8. Brevo - free up to 2,000 supporters, with automations
Brevo's free plan is the one I'd try first for a charity under 2,000 supporters. It stores up to 100,000 contacts and runs automations for up to 2,000 of them, so a thank-you to every new donor costs nothing. The limit is 300 emails a day, so a newsletter to 1,000 supporters goes out over four days.
For a paid plan, Brevo gives registered nonprofits 20% off any monthly or yearly plan, as a coupon once it has checked your proof of status. That's $63.20 a month for Standard at 30,000 emails, by our sums, or $56.86 on a yearly plan.
Brevo
Brevo's free plan runs automations for up to 2,000 contacts, and a registered nonprofit gets 20% off any paid plan, $63.20 a month on Standard at 30,000 emails, by our sums.
My quick review of Brevo, for a small charity
For a charity under 2,000 supporters, Brevo's free plan does the job at no cost, as long as 300 emails a day is enough. Past 2,000, Standard at 30,000 emails is $63.20 a month after the 20%, by our sums, which is steep at 2,500 supporters and good value at 10,000.
Where it stands out
- Automated thank-yous at no cost, up to 2,000 supporters
- 20% off paid plans, monthly or yearly, once your status is confirmed
- A free CRM built in
Buy it if
- You have under 2,000 supporters and mail once or twice a month
- Your list is past 10,000
Skip it if
- You need to email more than 300 people a day on the free plan
- You have about 2,500 supporters, where GetResponse and MailerLite cost far less
Under 500 supporters? AWeber is free too
AWeber is free up to 500 subscribers, with one automated sequence, 3,000 emails a month and round-the-clock support.
Brevo suits a small charity under 2,000 supporters that mails once or twice a month, and a large one past 10,000, where its $63.20 after the discount is the third lowest here. At 2,500 it's one of the most expensive, which is why it ranks eighth.
9. HubSpot - a donor CRM, 40% off in four countries
HubSpot is for a charity that wants its donor records and its email in one system. It records every gift against the supporter who gave it, including recurring commitments, pledges, in-kind gifts and grants, and HubSpot for Nonprofits takes 40% off.
That 40% has three limits. It's only for nonprofits in the US, Canada, Australia and New Zealand, only on Professional and Enterprise, and only on a contract of at least a year. Marketing Hub Professional is $890 a month with 2,000 contacts, so 2,500 contacts costs at least $584 a month after the 40%, by our sums, because extra contacts start at $50 per 1,000 and aren't discounted. Its eligibility page also excludes political, labour and fraternal organisations, universities and hospitals.
HubSpot
HubSpot records every gift against each supporter, and takes 40% off Professional for nonprofits in the US, Canada, Australia and New Zealand, at least $584 a month at 2,500 contacts, by our sums.
My quick review of HubSpot, for a nonprofit that wants a CRM
HubSpot is a CRM first, and it's built for donor records as well as email. Gifts, recurring commitments, pledges, in-kind gifts and grants sit on each supporter's record. The 40% is only for the US, Canada, Australia and New Zealand, on Professional and up, with a year's contract and a $3,000 onboarding fee.
Where it stands out
- Donations recorded against each supporter, recurring gifts and pledges included
- Recurring giving through Stripe, with HubSpot's Commerce Hub
- Donation forms through Donorbox, Fundraise Up and GoFundMe Pro
Buy it if
- You're registered in the US, Canada, Australia or New Zealand
- You want your CRM and your email from one company
Skip it if
- You're in the UK or Europe, where the 40% doesn't apply
- Email is all you need, which every platform above does for less
Only need email? Mailchimp
Mailchimp connects to donor databases such as Bloomerang and Raiser's Edge NXT, from $30.75 a month at 2,500 after its 15%, by our sums.
Go for HubSpot if you're a larger nonprofit in one of those four countries that wants a CRM, donation tracking and email from one company, and can budget for the $3,000 onboarding.
Also worth a look
Kit didn't make the ranking, though its free plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms. Automated sequences start on its paid Creator plan, and Kit's billing help mentions a nonprofit discount only for accounts that already have one. For a charity that sends a monthly newsletter and nothing automated, Kit's free plan reaches a big list for nothing.
Donor and membership platforms sometimes send email of their own. If yours does, check what it includes before you pay for a second tool.
Last, your sending address. Send from your organisation's own domain rather than an address at gmail.com. Gmail's sender guidelines ask anyone mailing in bulk to authenticate the domain they send from, and you can only do that for a domain you own.
So which one should your charity use?
All nine send your newsletter and thank a new donor without anyone pressing send. What separates them is the price at your list size and what each discount asks of you: a logo, a prepayment, a TechSoup fee, a year's contract, or your registration papers.
My pick for most charities: take GetResponse if you're registered and a logo on your website is fine, because no paid plan here costs less at 2,500 or 10,000. Take MailerLite if it isn't, or if events and volunteer logins matter more. Start free on Brevo under 2,000 supporters, or on AWeber under 500.
Take Moosend if you'll pay for the year, Mailchimp if your donor database connects to it, and ActiveCampaign if you want donation forms on landing pages. A US 501(c)(3) with events should look at Constant Contact through TechSoup, and a nonprofit in the US, Canada, Australia or New Zealand that wants a CRM should look at HubSpot.
Still between two? The three questions below ask how many supporters you have, what your emails have to do, and where you're registered, because those three change the answer most. Answer them and you'll get one platform, with the reason.
Three questions
Which email platform fits your charity?
Answer for your charity as it is today, and the recommendation updates as you go.
1How many supporters are on your list?
2What do your emails have to do?
3Where is your organisation registered?
Before you answer
GetResponse, for most registered charities
GetResponse's Starter plan is $14.50 a month at 2,500 contacts after its 50% nonprofit discount, by our sums, the lowest paid price in this list for a charity that qualifies.
The trade-off: it wants its logo on your website for the 24 months the 50% lasts. If that won't suit your board, your answers below will show what comes next.
Prices last checked on 21 October 2026, in US dollars. After-discount prices are our sums, a month.
