Ranked
5 Best Email Marketing Tools for WooCommerce (2026)
Five email platforms for a South African WooCommerce store, priced at 1 000 to 5 000 contacts, with which plan sends abandoned-cart emails.
If you are in South Africa, I ranked five email marketing platforms that connect to WooCommerce on the price of a plan that sends both a newsletter and abandoned-cart emails. The prices are in US dollars, with the rand estimate beside each one, so you can get a sense of what they cost at 1 000, 2 500 and 5 000 contacts.
I kept it to five that connect to WooCommerce and send abandoned-cart emails on a plan a small store can afford. That is my read of the market today, not a permanent verdict: when a better deal appears, it goes in, and I will say what changed.
The five, priced at your list size
Each row is the cheapest plan that sends abandoned-cart emails beyond a free trial list. All five connect to WooCommerce, through a plugin or an integration listed on the vendor's own site.
A month, monthly billing, for a newsletter plus abandoned-cart emails.
Email for WooCommerce, a month at three list sizes
| 1 000 contacts | 2 500 contacts | 5 000 contacts | Free plan with cart emails | ||
|---|---|---|---|---|---|
| 1MailerLite Comfort | $19R317 | $33R550 | $49R816 | Yes, 250 subscribers | See it |
| 2Omnisend Standard | $20R333 | $44R733 | $81R1 349 | Yes, 250 contacts | See it |
| 3Klaviyo | $30R500 | $60R1 000 | $100R1 666 | Yes, 250 profiles | See it |
| 4Brevo Standard | $35R583 | $49R816 | $69R1 150 | No, automation starts on Standard | See it |
| 5Mailchimp Standard | R690 | R1 010 | R1 540 |
|
See it |
From each vendor's own pricing page, in the currency each bills a South African, excluding VAT. Klaviyo counts active profiles; Brevo's figures are its 10 000, 15 000 and 20 000 email tiers, which carry those contacts.← scroll sideways on a narrow screen →
MailerLite is the cheapest at every size. Klaviyo costs up to twice as much, and the sections below say what that buys.
1. MailerLite - cart emails on every plan, for the least
MailerLite puts abandoned-cart and abandoned-checkout workflows on every plan, the free one included. Connect your WooCommerce store, switch on the cart workflow, and the email goes out when a shopper leaves. On the free plan you get three automations for up to 250 subscribers, which is enough to test whether cart emails bring sales back before you pay anything.
When the list grows past 250, MailerLite's Comfort plan is $19R317 a month at 1 000 subscribers, with 50 automations and 10 000 emails a month.
1Cheapest with cart emails
MailerLite
Why it ranks first
MailerLite includes abandoned-cart and abandoned-checkout workflows on every plan, free included.
- Free plan250 subscribers, 3 automations
- At 5 000$49R816 a month
- StoreWooCommerce and Shopify integrations
- Best fora store that wants a newsletter and cart emails for the least
- Watch forfewer store-data segments than a store-only platform
MailerLite's offer today10% off when you pay for a year upfrontShown on mailerlite.com on 1 Oct 2026.
My recommendations on MailerLite's plans
Starting out? Start on Comfort. Abandoned-cart and abandoned-checkout workflows come on every MailerLite plan, so you pay only for list size: $19R317 a month at 1 000 subscribers.
Growing or switching? Move to Power when you email your customers daily or several people run the store's email.
Next to Omnisend? Omnisend is built around store email and costs a dollar a month more at 1 000 contacts. Pick it if you want SMS from the same account later.
Every plan includes email campaigns, automations, signup forms and 100+ integrations.
View all 3 MailerLite plans under 200 000 subscribersPriced at 1 000 subscribers, billed monthly
Mirrored from mailerlite.com These are MailerLite's own plans, prices and limits, as its pricing page showed them on 1 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on MailerLite.
- Up to 250 subscribers
- 2 500 emails a month
- 3 automations
- 2 user seats
- The MailerLite logo stays on your emails
- Up to 1 000 subscribers
- 10 000 emails a month
- 50 automations
- 3 user seats
- MailerLite logo removed
- 24/7 email support
- Up to 1 000 subscribers
- Unlimited emails
- Unlimited automations
- Unlimited user seats
- 24/7 live chat and email support
Enterprise, for 200 000+ subscribers, is quoted. · Checked 1 Oct 2026
Start on MailerLite's Comfort plan
Try every feature free for 14 days, no card needed.
you'll go to www.mailerlite.com
Use it if you run a store with a few hundred to a few thousand customers and want its carts followed up and a newsletter sent, and would rather keep the difference than pay for store analytics it will not open. If your email is almost all store automation, the next pick is built for exactly that.
2. Omnisend - built for stores, from the free plan up
Omnisend does nothing but store email, and its free plan includes every feature of its paid plans. Abandoned cart, browse abandonment, order follow-ups and product recommendations are all there from the start; the free plan is limited to 250 contacts and 500 emails a month. Its Standard plan is $20R333 a month at 1 000 contacts.
2Built for stores
Omnisend
Why it's on this list
Omnisend's free plan includes every feature of its paid plans, for up to 250 contacts.
- Free plan250 contacts, 500 emails a month
- At 5 000$81R1 349 a month
- SMSPro plan, priced per message
- Best fora store whose email is mostly carts and order follow-ups
- Watch forthe gap to MailerLite widens to $32R533 a month at 5 000 contacts
Omnisend's offer today30% off your first three months when you pay for them upfrontShown on omnisend.com on 24 Sep 2026.
My recommendations on Omnisend's plans
Starting out? Start on Standard at $20R333 a month for 1 000 contacts, with cart, browse and order emails ready for your store.
Growing or switching? Move to Pro when your list passes 2 500 contacts and you want SMS or unlimited sends.
Next to MailerLite? MailerLite sends cart emails on every plan for a dollar a month less. Omnisend is the one to pick if store email is all you'll ever send.
Every plan includes automations, unlimited segmentation, forms, the email builder and sales reports.
View all 3 Omnisend plansPriced at up to 1 000 contacts, billed monthly
Mirrored from omnisend.com These are Omnisend's own plans, prices and limits, as its pricing page showed them on 1 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on Omnisend.
- 250 contacts
- 500 emails a month
- 500 web push notifications
- Every feature, with no time limit
- 1 000 contacts
- 12 000 emails a month
- Unlimited web push notifications
- 2 AI tools
- Emails up to 12 times your list
- From 2 500 contacts
- Unlimited emails
- SMS from $0.007 a message
- 5 AI tools
- Starts at the 2 500-contact tier
Checked 1 Oct 2026
Start on Omnisend's Standard plan
Moving your automations, forms, segments and templates over is free and takes up to 5 days.
you'll go to www.omnisend.com
Use it if you want the store emails set up for you rather than built, on a list of around 1 000 contacts, where Omnisend costs a dollar a month more than MailerLite. Past that, the gap grows, and a store that is growing fast should also look at the next pick.
3. Klaviyo - the deepest store data, at the highest price
Klaviyo is the platform bigger stores grow into. It reads your store's orders and browsing into every customer profile, so you can segment by what people bought and when, and its free plan includes flows for up to 250 active profiles. It is also the most expensive here at every size: $30R500 a month at 1 000 active profiles and $100R1 666 at 5 000.
3Deepest store data
Klaviyo
Why it's on this list
Klaviyo builds each customer profile from store orders and browsing, from $30R500 a month at 1 000 active profiles.
- Free plan250 active profiles, 500 emails a month
- At 5 000$100R1 666 a month
- Sends10 times your profiles each month
- Best fora store past 5 000 customers that segments by purchase
- Watch forup to twice MailerLite's price
Klaviyo's offer today$19R317 off your first month of Klaviyo Email, on the 500-profile tier onlyShown on klaviyo.com on 24 Sep 2026.
My recommendations on Klaviyo's plans
Starting out? Start on Email at your real list size, $30R500 a month at 1 000 active profiles, with the deepest store data in this ranking.
Growing or switching? Add text messages or Composer to the same account later; you pay for them as you use them.
Next to MailerLite? At 1 000 contacts Klaviyo costs $11R183 a month more than MailerLite's Comfort. Pay it when you'll use the store data.
Every plan includes email campaigns and flows, web forms, the drag-and-drop editor and revenue reporting.
View all 2 Klaviyo email plansPriced at 1 000 active profiles, billed monthly
Mirrored from klaviyo.com These are Klaviyo's own plans, prices and limits, as its pricing page showed them on 1 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on Klaviyo.
- Up to 250 active profiles
- 500 emails a month
- $5R83 of text messages a month
- Built-in reporting
- Email support for the first 60 days
- 1 000 active profiles
- 10 000 emails a month
- Campaigns and automated flows
- 10 000 free Composer credits
- Text messages are paid per send
- Composer is an add-on from $20R333 a month
Checked 1 Oct 2026
Start on Klaviyo's Email plan
The free plan covers up to 250 active profiles.
you'll go to www.klaviyo.com
Use it if you run a store with thousands of customers and several product lines, where "people who bought X but not Y in the last 90 days" is a campaign worth sending. A small store pays $11R183 to $51R850 a month more than MailerLite for depth it will not use yet.
All three so far talk to your customers by email only. The next pick is for a store whose customers also expect a text when an order ships.
4. Brevo - order emails and SMS from one account
Brevo is the one to choose if your store needs order emails and SMS as well as marketing. It sends the automatic emails a shop sends, such as order confirmations, alongside campaigns, and SMS to South African numbers at about $0.11R1.83 a message. Multi-step automation, which a cart series needs, starts on Brevo's Standard plan at $35R583 a month for 1 500 contacts.
4Email and SMS together
Brevo
Why it's on this list
Brevo sends store order emails, campaigns and SMS from one account.
- At 5 000$69R1 150 a month on Standard
- SMS to SAAbout $0.11R1.83 a message
- Free plan300 emails a day, no multi-step automation
- Best fora store that wants order emails and SMS from the same place
- Watch forcart series need the Standard plan
Brevo's offer today10% off when you pay yearlyShown on brevo.com on 1 Oct 2026.
My recommendations on Brevo's plans
Starting out? Start on Standard if the store needs automated emails, because Starter has no automation journeys.
Growing or switching? Move to Professional when you send 150 000 emails a month or more, or want WhatsApp and push.
Next to MailerLite? If all you need is cart emails and a newsletter, MailerLite's Comfort includes them from $19R317 a month at 1 000 subscribers.
Every plan includes email and transactional sending, the drag-and-drop editor, templates and forms.
View all 4 Brevo plans below EnterprisePriced by emails sent each month, billed monthly
Mirrored from brevo.com These are Brevo's own plans, prices and limits, as its pricing page showed them on 1 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on Brevo.
- 300 emails a day
- Email campaigns and signup forms
- Brevo's logo stays on your emails
- From 5 000 emails a month
- No daily sending limit
- Advanced segmentation
- Removing the Brevo logo is a paid add-on
- Email support
- From 5 000 emails a month
- Marketing automation
- A/B testing
- 1 landing page
- No Brevo logo
- From 150 000 emails a month
- WhatsApp, pop-ups and push
- 10 seats
- Phone support
Enterprise is quoted. · Checked 1 Oct 2026
Start on Brevo's Starter plan
The free plan needs no card, so you can test sending first.
Read the reviewyou'll go to www.brevo.com
Use it if your store already sends order updates by SMS, or wants to, and you would rather have one account and one bill. Our Brevo review prices it at three sending patterns.
Every platform so far bills you in dollars, so each one costs a little more in any month the rand slips, and your card statement never quite matches the price you signed up at. The last platform on this list is the one that sends South Africans a rand bill, and for a store that plans its costs to the rand, that is worth paying for.
5. Mailchimp - priced in Rands, with its own WooCommerce plugin
Mailchimp connects through its own Mailchimp for WooCommerce plugin and bills South Africans in rands. Its Standard plan is R690 a month for up to 1 500 contacts; the cheaper Essentials plan, R410, limits automated flows to four steps, which is tight for a cart series with more than one reminder.
5Billed in rands
Mailchimp
Why it's on this list
Mailchimp bills South African stores in rands and connects through its own WooCommerce plugin.
- EssentialsR410, flows up to 4 steps
- At 5 000R1 540 a month on Standard
- Support24/7 email and chat
- Best fora store that wants a fixed rand bill
- Watch forabout R373 to R724 a month more than MailerLite
My recommendations on Mailchimp's plans
Starting out? Start on Standard for automated store flows billed in rands. Essentials stops at four steps per flow, too few for cart and order emails.
Growing or switching? Move to Premium only when a team needs unlimited seats and phone support.
Next to MailerLite? MailerLite costs about R373 a month less at 1 000 subscribers and includes cart emails on every plan.
Every plan includes pop-up forms, pre-built templates, email scheduling and 300+ integrations.
View all 4 Mailchimp plansPriced in rands at up to 1 500 contacts, billed monthly
Mirrored from mailchimp.com These are Mailchimp's own plans, prices and limits, as its pricing page showed them on 1 Oct 2026. The “Pick it if” lines are ours. Choose a plan to see it on Mailchimp.
- Under 250 contacts
- Core email tools
- Move to a paid plan as your list grows
- 15 000 emails a month
- 3 seats
- Automation flows of up to 4 steps
- 24/7 email and chat support
- Mailchimp branding removed
- 18 000 emails a month
- 5 seats
- Up to 200 automation flows
- Generative AI features
- 24/7 email and chat support
- 1 onboarding session
- 150 000 emails a month
- Unlimited seats
- Up to 200 automation flows
- Phone and priority support
- R4 760 a month for the first 12 months on Mailchimp's current offer
Checked 1 Oct 2026
Start on Mailchimp's Standard plan
Essentials and Standard start with a free 14-day trial.
you'll go to mailchimp.com
Use it if your store budgets in rands and you want chat support at any hour. Our MailerLite vs Mailchimp comparison prices that choice at four list sizes.
Reading the revenue dashboard
These platforms report a figure for the revenue your emails made, and that figure counts a sale as email revenue if the buyer opened or clicked an email within a set time before buying. Some of those customers were coming back anyway, so the figure always runs high.
The number to watch is simpler: how many abandoned carts turned into orders after the cart email, against how many were abandoned. That is the sale the email actually saved.
So which one should your store use?
All five send the email that brings a cart back. What differs is how much store data each reads and what you pay for it.
Bringing the five together: take MailerLite if you want cart emails and a newsletter for the least, which suits most WooCommerce stores. Take Omnisend if you want store emails set up for you and your list is around 1 000. Take Klaviyo once you have thousands of customers to segment by what they bought. Take Brevo for order emails and SMS in one account, and Mailchimp for a rand bill.
Before your first campaign, check who a store may email under POPIAThe Protection of Personal Information Act, South Africa's data protection law. It sets rules for how a business collects, stores and protects personal information about people, and the Information Regulator enforces it.What it means for a store's listA shopper who ordered from your WooCommerce store and was offered an opt-out at checkout may get your newsletter about similar products. A list of addresses bought from a data broker may not be mailed at all. in our guide to who you may email. Still between two? The three questions below are the three that decided this ranking: how many customers you have, what else you send, and how you want to pay.
Three questions
Which email platform fits your store?
Answer for your WooCommerce store as it is today.
1How many customers are on your list?
2What else do you send?
3How do you want to pay?
Before you answer
MailerLite, for most stores
It sends abandoned-cart emails on every plan and is the cheapest at every size we priced.
The trade-off: fewer store-data segments than a store-only platform.
Prices read at each vendor's own site on 24 September 2026.
Questions people actually ask
What is the best email marketing tool for WooCommerce?
For most South African WooCommerce stores, MailerLite: it sends abandoned-cart and abandoned-checkout emails on every plan, free included, and its Comfort plan is $19R317 a month at 1 000 subscribers.Omnisend suits stores that want store emails set up for them, and Klaviyo suits stores with thousands of customers to segment. Checked 24 September 2026.
Can I send abandoned cart emails for free on WooCommerce?
Yes.MailerLite, Omnisend and Klaviyo all include abandoned-cart emails on free plans limited to 250 contacts; Omnisend's and Klaviyo's also cap sends at 500 emails a month.
Is Klaviyo worth it for a small WooCommerce store?
Usually not yet. Klaviyo's email plan is $30R500 a month at 1 000 active profiles, against $19R317 for MailerLite with abandoned-cart emails included.Its depth, segmenting customers by what they bought, pays off once a store has thousands of customers.
Does Mailchimp work with WooCommerce?
Yes, through the Mailchimp for WooCommerce plugin.Mailchimp bills South Africans in rands; its Standard plan is R690 a month for up to 1 500 contacts, and Essentials limits automated flows to four steps.
